Ruwini Dissanyake

1         Introduction The idea of employer branding has grown in importance in today's economic environment for companies looking to attract and retain top talent. (Backhaus & Tikoo, 2004) . In the context of Sri Lanka, economic growth and increased commercial activity has created intense competition for skilled human resources. This report discusses how Human Resource Management (HRM) practices contribute to crafting a compelling & persuasive employer brand in Sri Lanka. Source (Bhargav, 2021) 2         Employer Branding and HRM Employer branding is the method of presenting a business to its intended customer base as the employer of choice while coordinating the organization's public image with its employee value proposition (EVP). By creating and enforcing rules that foster a healthy work environment, offering competitive compensation packages, professional development opportunities, and respectful le...

  1         Introduction Companies worldwide must pay attention to this global issue of an aging workforce. Because of the low reproduction rates and steady rise in life expectancy, Sri Lanka is also confronted with this problem (Department of Census and Statistics, Sri Lanka, 2012) . Effective human resources management (HRM) strategies are needed to harness the potential of older employees. This report presents evidence from Sri Lankan companies' efforts to manage their aging workforce effectively.   Source (Montgomery, 2023)   2         Navarasingham’s (2017) Aging Workforce Study According to Navarasingham (2017) study on the management of Sri Lanka's aging workforce revealed that whereas some organizations consider older workers as trustworthy, experienced, and devoted, others see them as less innovative and teachable. The report underlines how important it is for HR to put policies in p...

1         Introduction In order to boost efficiency, the human resources management is responsible for more than just finding the best candidates. The ability of a person to meet all of their present and future financial obligations, feel confident about their financial future, and be able to make decisions that allow them to live life positively is one part of employee wellbeing that is becoming increasingly important. This is known as financial wellness (Kim, et al., 2003) . In Sri Lanka, some organizations have recognized the importance of this aspect and are involving HR in improving employee financial wellness. This report highlights such extensive efforts in Sri Lankan companies. Source (Pierce, 2022) 2         The Importance of Financial Wellness for Employees Stress associated with finance has an impact on workers' general well-being and productivity at work. Studies reveal that workers experiencing sign...

1.           Introduction One important factor influencing overall corporate growth and success in Multinational Corporations (MNCs) in Sri Lanka is Human Resource Management (HRM). Nonetheless, a number of opportunities and difficulties unique to the Sri Lankan environment affect HRM  (Jackson, et al., 2014) .  2.           Challenges in HRM for Sri Lankan MNCs Managing cultural diversity in MNCs in Sri Lanka is one reported obstacle to HRM   (Fernando, 2011) . As MNCs employ diverse nationalities, the role of HR in minimizing cultural clashes and promoting a harmonious work environment is critical. Second, according to a study by Pathirage et al. (2008), Sri Lankan multinational corporations' HR departments struggle to draw and keep qualified workers as a result of growing domestic and international rivalry.   Source (Unilever, 2022) 3.     ...

  1         Introduction Human Resource Management (HRM) crucial to an organization's expansion and success. Specifically, its expansive roles in implementing Corporate Social Responsibility (CSR) are notable   (Jabbour & Santos, 2008) . CSR, implementing a self-regulatory model encourages businesses to take social responsibility for their stakeholders and the general public effectively. This report focuses on the role HRM plays in exemplifying CSR in Sri Lankan companies.   2         HRM and CSR In recent years, there has been a rising significance for HRM and CSR integration. (Kim & Scullion, 2013) . HRM facilitates the adoption of CSR by motivating employees to take part and adapt to the CSR culture. Nevertheless, HRM's responsibilities extend beyond execution; they also include creating CSR policies that work and enhancing strategies for communication.   Source (De Stefano, ...

  1         Introduction Considering the successive changes in the job market, advancing employee goals, and advancement of innovation, human resource management has required a noteworthy upgrade. This article outlines some of the pivotal HR methods pertinent in our modern context: 2         HR methods 2.1        Embracing Remote and Flexible Work The COVID-19 pandemic’s impact on job arrangements and has accelerated the require for flexible work plans and remote work procedures. These strategies not only support work-life balance but they too improve employee satisfaction and efficiency.  According to the  Rahman, et al., (2020) 54% of employees whose occupation’s, the most part be done from home would like to proceed working remotely after the pandemic subsides, highlighting the significance of remote and flexible work .   Source (The Economic Times, 2022...